When Google Keep first appeared, myself and others thought it was Google’s attempt to make an Evernote type product.
I had long thought Google should acquire Evernote, or barring that, create their own personal note storage system. Google’s mission seems to be indexing all the world’s information. That should include our own personal information, but before they can index it and let us search on it, they need to give us a place to store information.
Perhaps that is still their intent, but if it is, they are getting there at a snail’s pace. There have been few upgrades to Keep.
The only really major upgrade was the addition of reminders; adding a date and time to a note and having the app alert you when appropriate.
At our Google+ Keep community a poster wondered if perhaps Keep was not actually intended to replace Google Tasks.