Monday, March 28, 2016

Family Tech: Start blogging to show your knowledge and passion - March 25, 2016

Your name is going to be Googled. Maybe it is a prospective employer, your current employer wondering what you are up to, perhaps a customer or prospective customer, or maybe even someone you want to date.

What these people want to find is evidence of a thoughtful, interesting person who is knowledgeable in their field and passionate about something.

The best way to show this knowledge- and passion – is by having a blog or blogs. You might have a blog about your passion and another about your profession.

Then when someone Googles you, they will find positive evidence of your capabilities. This can only help to build your reputation, may lead to new jobs, promotions, new customers and more.

Having positive information on the web, even if you create it yourself, can go a long way to diffuse negative information that might be out there.

For example, a restaurant with negative Yelp reviews can redeem itself somewhat with a blog by the owner talking about the challenges they have had and how they overcame them. The blog could have photographs and positive stories written about groups or special customers who have enjoyed the restaurant.

A project manager might have a blog that talks about the challenges of his job, the solutions he had found, the extra education he has sought and perhaps stories about trade shows he’s visited and lesson learned there.

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