Tuesday, June 28, 2016

Evernote Changes Pricing Plans


Evernote today announced changes it to various pricing plans.  

They maintain a free plan, and are now limiting use of Evernote to two devices.  Uploads are capped at 60 megabytes a month.  

The Evernote Plus level is $3.99/month or $34.99/year.

It offers a full gigabyte of uploads a month, and unlimited devices. And it supports offline use.

Evernote Premium is $7.99/month or $69.99/year and gives you all that, and indexes Word and PDF documents. Its photo capabilities includes turning business cards into contacts, and use their presentation abilities.  

Check out this page for comparison of the various plans.

Initial reactions at Reddit.com are leaning negative.  If the comments are truly representative, and not just the dissatisfied commenting first, Evernote might be in trouble.

Personally, I feel the Evernote Plus level is suitable for most, and the price is not unreasonable.  And the Basic level is suitable to introduce new users, and suitable for light weight users.

Most of the dissatisfied users are staying they will now move to Microsoft's OneNote, already a part of their Office subscriptions.

Microsoft does have a tool for importing Evernote notes into OneNote.

Another Reddit post from just yesterday reports a user who made the move from Evernote to OneNote, only to move back.

It will be interesting to see how this works out for Evernote.

Update:  Looking at Evernote Forums, it appears the web interface may not count towards the two device limit in the Basic plan.

Looking over comments on the web, the people maddest about this were Free plan users upset by the two device limit.  My only thought is when you use a product for free, you have to expect you are not a company's priority.  For me, $4 a month for the Plus plan is reasonable, $8 is worth it to me for the OCR (Optical Character Reading) of PDFs and Word Documents.

As a comparison, a free tier of service I use that costs $9 a month that has significantly less value to me than Evernote, so I will use the free service for now. Should they eliminate one day, that is their business decision to do so.

Some Premium users are upset at what is really a 40% price increase.


I'll mirror the thoughts of one user who said he would be interested to see in the next year what technology improvements Evernote will be adding.

1 comment:

  1. Decent useful , if limited and sometimes problematic product
    On the list to be replaced now.
    JUST BAD MARKETING
    No, horrible
    Remember Netflix's kerfuffle?
    rocking the boat and angering your customers at WHATEVER PRICE POINT is just stupid
    Cant monetize an absentee. And how enchanting is it to just act unpredictable and clutching greedy.


    advertising costs money. so do Basic uncharged customers. but compared to the advertising expense?
    Oh yes, many advertisers complain about reaching too many people.

    Perhaps it is wiser to IMPROVE THE PRODUCT ***THEN*** charge more
    uh, like, uh , Cupertino?
    and you KNOW how angry Apple users are all the time.
    Don't you best express how you appreciate you customers by making them feel messed with ?
    Right or wrong , that is what EN achieved.

    We used to call it, DYSMARKETING
    Most all advertisers promise more than they provide. Only a problem when you fumble the next step. EN has already blown it and the clock is running.

    ReplyDelete