If I were the publisher of a newspaper, I'd be thrilled by Facebook's new partnership with newspapers. And I'd be scared to death of it too. In May, Facebook and nine media outlets, The New York Times among them, announced a partnership, Instant Articles , where Facebook would publish the paper's content in Facebook's news feed. Ads served with the stories sold by the papers will generate revenue for the papers they do not have to share with Facebook. Revenue for ads sold by Facebook will be shared with the papers, with the newspapers getting 70%. Eventually, more newspapers will be included. Maybe even your local paper.